Contentment vs. Complacency: The Real Difference

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Today I had a discussion with someone who described themselves as content in their job, life & relationship status. Vaguely I remembered this same person complaining about these exact three things in prior weeks. With that being said I became curious and asked him to elaborate. He responded with something like – “Well I am ok with it all and I think I can live with that for a few years.” I began thinking… Is this really what being contentment actually was?

Being content, to me, means being at peace with the things you cannot change, striving for goals little by little, truly accepting the things you have been blessed with and finding a life that makes you happy – without searching for anything else. I could tell by the way this friend had disclosed that he was content wasn’t meaningful at all. I ask him if he was looking for more in life, if he wonders what else is out there in terms of growth and development. His response was, “always”. I ask him if he needed more to be truly happy and his response was, “yes”. With the matter of “fact-ness” of his answer I quickly realized that he was not content at all, but rather complacent. This began a whole conversation that led me to one simple question:

How do we become content without being becoming complacent. Complacency is a dangerous character. We start to accept thing (that don’t necessarily make us happy) that is just “good enough” instead of striving for more. We need to remind and pursue one question everyday. What is “good enough?” Understanding how you define good enough”, acceptance, and conformity will help you realize if you are content with your life or if you are being complacent in need of change.

For me – Contentment is not saying that you are good where you are, but rather saying that you accept where you are, know where you can move to and are willing to do the things you need to do to explore those opportunities…eventually. It may not all come at once, but you are ok with that. Contentment goes hand in hand with acceptance. Complacent people will become ok with where they are, accept where they are and conform to where they are without regards to a potential much fuller. Conformity goes hand in hand with complacency.

Moral of the story is – constantly pursue the question, “Am I truly happy”. True happiness will come with the realization that you are actually content. People often look at being content as a negative thing. It’s not. It is an acceptance and satisfaction with the opportunities given to you. Fear complacency because this will lead to an unfulfilled life. Once content, you will desire and yearn for nothing more than what you already have.

“While we pursue happiness, we flee from contentment.” – Proverb

 

Just Smitten: Zillow

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Has anybody seen the new Zillow commercials lately?! They are great! The two commercials I have seen were featured on HGTV during the day. Fitting, right?  The commercials really touched the same emotional strings that buying a house does. Having recently bought a house, I am pretty in touch with these emotions. The process hard, emotional, stressful, yet fun and exciting at the same time. All these factors added up together equals one of the the most “worth it” processes you’ll ever encounter. Take a look at the ads below.

Like they say, “You’re not just looking for a house, you’re looking for a place for you’re life to happen.”

I’m just smitten with these ads and I think most people will have a little smirk on their face once they see them.

If you’re going to choose one; Facebook or a Website?

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Words - Thumb UpWhile wedding planning I have come across some small businesses that have either no online presence or very crappy online presence. I have come across three different situations involving three different businesses in the past couple of days:

1. One company with a very…. VERY, old website that lacks content, design and information and also has zero forms of social media.

2. One company with just a simple Facebook page that is decently (not perfectly) maintained.

3. One company with no online presence whatsoever except their listing on yellowbook.com.

This got me thinking. Which of these situations is the worst and which is the best. My mind was running.

“Situation 1 at least had a website, which makes you think that (maybe) the company is legit. A street address to verify that there is an actual building where they say it is, a contact number to call and a sub par logo made me think, “Hey maybe this actually is a real company.” The further I searched though, all that I was able to find was the website. That was it.

Situation 2 was a simple Facebook page that was decently maintained. It had all the contact information that the above situation had, but the fact that is had an actual person keeping the page somewhat updated made me feel a little better about this company. There was some depth to the company from the pictures that they had posted and the status updates that they had created.

Situation 3. Ok…………………… Let’s move on.”

Situation 1 stuck out in my head. I understand that not everybody has the ability, money and/or time to develop and build a website, but you still have to bring some personality to your business. People need to know your brand and what you stand for. A mundane, outdated website certainly has no personality and probably doesn’t help you develop new customers. It also doesn’t fill in for your need of an online presence on the internet. Your content has to have depth, relevance, and be current for people to take your business seriously. I feel like Facebook (Twitter, Google+, etc.) does this for businesses.

I have come to the conclusion that if you can’t develop a strong website that helps you develop your brand, you must have some form of social media that is up-to-date and brings personality to your company.

So if your just going to choose one…. (I feel) choose social media. Let me know your thoughts on this. I would love to hear them!

Just Smitten: Why Subaru’s Heartfelt Commercials Work

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INTRODUCING…. JUST SMITTEN! Just Smitten is going to be a section of my blog where I express my adoration for a certain commercial or advertisement. I find myself a lot of times saying, “Ow, that was good. That was real good. Pure brilliance” when watching a commercial or seeing certain advertisements. (Yes, I honestly say those words.) I am going to use “Just Smitten” to tell you what I’m loving on currently. So here is goes.

Subaru’s Commercials

At first, I thought, “Wow, they have a bunch of women behind the ideas of these commercials”. Heartfelt, loving, tearful…. EMOTIONAL. Here are some of my favorites;

So many target markets. Dads, Daughters, Moms, Family. These are commercials that touch you deep down. Commercials that really make you feel something. Like I said earlier, these commercials were so raw and full of emotion. There was one demographic though that I had to question. Young males. Don’t get me wrong, some 20 something year old males are full of emotion and in touch with their senses, but let’s be real… a lot are not.

Then I saw this.

What young man doesn’t like a black lab. It’s american, emotional, but only on a level of man and his best friend, his dog. There it is. There’s the demographic that they were missing. They got it.

The commercials only get better. With two words… “They lived” Subaru hit a grand slam. And then the “Back Seat Anthem” commercial. Like Subaru says, “They believe that it can be the most valuable real estate on earth.” Combining safety and family so simply.

I am Just Smitten with Subaru’s advertising and I honestly think that they have touched so many ages and demographics by using raw emotion. What do you think? Did they miss anyone?

The Generation Wars: Working effectively with different generations

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It’s funny. Working with different generations that is. In a work environment that contains the baby- boomers, gen X and gen y groups you notice differences and they come on fast. The unwillingness to accept change vs the attitudes of changing everything is a constant battle. I, being from generation Y, embrace change like I do $1,000. I like it, want it, need it and would happily accept it any day of the week. Baby-boomers however, accept change like they accept being punched in the face everyday of the week. Don’t get me wrong… some baby-boomers have the mentality of gen y, and some gen y members should have been born 30 years ago.

Working in a small company that has existed for 100+ years you see people that have been at this job since high school. People that have been doing the same job for 30+ years. I have learned that, although change is a good thing, some people are perfectly fine with being content, accepting the roles that were established for them 30 year ago. I have also learned that gen x members love to play the field. I like to call them… the negotiators. They get their way, but sometimes they realize that they need to be more decisive. Each generation has their positives and negatives to offer to a company. I have read multiple studies and I think the study done by Ernst and Young sums up my company nicely. Below, I have attached the findings.

EY management characteristics

You can view the whole article here.

I have learned a lot about working working with the baby- boomers and the people from gen x. The most important thing I can take away from this experience is this…. Motivation and encouragement will go a long way. When somebody believes in you and encourages you that your doing the right thing in the workplace, people tend to embrace the changes that you have enacted. Change is hard. Sympathize with the people that can’t adapt to it like you can. Have patience that (hopefully) with time, getting a co-worker to use Excel rather than a calculator and paper will eventually be embraced. That the co-worker realizes how much easier their life is with newer technology. Your frustration will make them more frustrated leading to push back and unwillingness to learn.

And of course, some advice to those baby-boomers. We aren’t all the entitled, self – centered college grads that you think we are. We have a different set of skills. Skills that, in your words, “we were born with”. Skills, technical tools and knowledge (that although you think make us unsocial-able, lazy and are isolating us from the world) that will change the way we live our lives. These tools will change the way businesses operate. You don’t have to adapt to them, but we do and we want to. I finish with this…..
This is my grandmother.

She’s 77 years old. Last year, we bought her an iPad. Last night, at 11:30pm she FaceTimed me. A few years ago, she bought me a sewing machine. Last week, I made a bedroom sheet set. It is what you make of it. She loves her iPad and I love my sewing machine. Embrace each generation, because one day, they won’t be here anymore to teach you their skill set and one day you (maturist/baby-boomers) are going to wish you could FaceTime your grandkid that lives 600 miles away.

To read more about this topic I recommend reading “Gen X Is From Mars, Gen Y Is From Venus: A Primer On How To Motivate A Millennial”  in Forbes.

Using #hashtags to get your business found

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Just a quick post. Yblue, origami, paper plane, social media, twitter iconesterday, while tweeting about my wedding I hash tagged “#weddingcountdown”. (I am getting married in 99 days.) Suddenly, my tweet was favorited by a company called BowTie Bags. BowTie Bags is a company who makes welcome bags for wedding receptions to hold favors, water, tissues, mints, whatever!  Well of course I’m going to click on their account. First, because I want to see what this company is about and second, because what girl doesn’t like their honey in a bow tie? Then it dawned on me. Sometimes, I wish I wasn’t always thinking about marketing/advertising and PR. Brilliant marketing! Easy marketing. BowTie Bags did a Twitter search where they found everyone that tweeted the hashtag #weddingcountdown. This is turn led to new follows on their page and sparked curiosity with brides (maybe grooms, you know, because they help so much with a wedding) who are currently planning their wedding. So easy.

 

Realtors: Some just aren’t getting it right.

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My fiance and I just purchased our first home. I had expectations that everything would be as fun and easy as they make the process out to be on HGTV’s House Hunters. Those expectations immediately came to a screeching halt as soon as we started seeing homes. Actually, the more that I think about it, it came to a halt when we started searching for homes being sold. We looked at houses for 9 months before we found something. The more that I think about the process, the more I want to shake listing agents and scream, “YOU’RE DOING THIS ALL WRONG!” It’s easy to notice how something should be presented when you are the one looking for certain things.

1. WHY IS THERE ONLY 4 PICTURES?

There needs to be 20+ pictures in the listing. It may sound excessive, but it’s needed. The potential buyers are trying to lay out the floor plan in their head before they decide if they want to see it. If you only include a picture of the corner of the living, it doesn’t cut it. The listing agent needs to try and get a glimpse of the next room in that same picture. Show hallways, with the doors opened. It sounds absurd, but this is why you need 20 pictures. Not only are you showing the room, but you are also showing a glimpse the floor plan.

YES!                                                                                      NO!
          

2. WHY IS THE HOUSE LISTED ON ESTATELY, BUT NOT ON ZILLOW? 

The Realtor needs to make sure that the house is listed on every real estate app that one can access. We missed out on a lot of houses because we were using Realtor.com only. Yes, it may have been our stupidity, but we assumed that all the listing sites generated from one another.

 

 

3. DO YOU REALLY THINK I WANT TO LOOK AT A DIRTY HOUSE?  

This one actually upset me. Why? Because people lack common sense and this is pure common sense. If someone is coming to see your house, tidy it up. Make it look presentable. Even if the house is great, people like me cannot look past the disaster sometimes. I don’t want to step on your kitty litter nor do I want to look at your counter-tops with cookie crumbs on them. Make the bed, sweep the floor and at least hide your laundry in the closet. This is easy stuff that the listing agent should make sure is done before potential buyers see the house.

4. A FLIPPED HOUSE NEED DESCRIBED AS A FLIPPED HOUSE. 

We found ourselves looking at many houses that were flipped. Fine. But list it that way. List what was updated. Is there new carpet? Counter tops? Paint (and what was painted)? Bathrooms? Potential buyers go into a house thinking the whole house was flipped and then realize that the old (very old) cupboards were painted AND painted uber poorly! It’s the worst. Nobody thinks it’s cool to walk into a house and realize that the paint job was done so quickly that they will have to repaint anyways. Honest listings are the best listing.